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Lovely to meet you! ✌️

A year makes a difference.

Despite the nightmare that was 2020, almost a million new businesses launched and everyday 1,821 of those new businesses were started by women.

Emma (my step-daughter & sidekick) and I were not planning on being included in these statistics, we just wanted to learn how to make masks, help out and donate them to people in need. We tapped into our community for sewing lessons, machinery, and left over fabrics and tried our best.

Throughout the chaos of Covid, Emma and I had to work out how to manage home schooling and the stresses associated with it—the anxiety around sitting in front of a screen all day, how to keep your spirits up and motivated to look "on" while you crawl to your laptop in your pjs every morning from bed.

Emma always had 2 things on hand for managing her stress; scrunchies for keeping her hair up and out of the way & fidgeting with squishy things. We thought to ourselves, "Wouldn't it be cool if the two could have babies?”, and so the idea of the Smunchie was born. 

We deployed our new found knowledge of sewing, scraped together all the little pieces and parts we needed and started creating! 

One year later we are on a mission dedicated to designing joyful and functional products that demystify what it means to need sensory tools and accommodations & to reimagine how fidget toys can evolve to become elevated, fashionable wellness accessories that inspire a sense of confidence, independence and pride in growing kids, teens & adults.

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