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About Us


Our Story

During the pandemic, Emma (my step-daughter & sidekick) and I wanted to learn how to make masks, help out and donate them to people in need in our neighborhood. We tapped into our community for sewing lessons (virtual, of course), machinery, and left over fabrics and tried our best.

We also had to navigate home schooling and the stresses associated with it—specifically the anxiety around sitting in front of a screen all day.

Emma always had 2 things on hand for managing her stress; scrunchies for keeping her hair up and out of the way & fidgeting with squishy things. We thought to ourselves, "Wouldn't it be cool if the two could have babies?”. So, we deployed our new found knowledge of sewing, scraped together all the little pieces and parts we needed and created the Smunchie!

Our Mission

One year later we are on a mission dedicated to designing joyful and functional products that demystify what it means to need sensory tools and accommodations & to reimagine how fidget toys can evolve to become elevated, fashionable wellness accessories that inspire a sense of confidence, independence and pride in growing kids, teens & adults.


Stay connected & tag us on Instagram for a feature!

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